Connecting with your favourite sport becomes naturally comfortable, when you gain insight, knowledge and information, with regular updates of your favourite sport. Today’s sports journalism and broadcasting has evolved gradually over a period of time, and it is slowly becoming a part of mainstream culture. Earlier in our childhood, sports was considered as something inferior, as a leisure activity, instead of a field of study.
In this era of sports digital media, influencers are playing a very important role in understanding consumer behavior in various industries, including sports and sports-related entertainment content. These people who have a good number of social media followers have a lot of power over the people who watch them, especially in the sports industry. This article will focus on the important role that influencers play in sports-related digital media, focusing on how they interact with fans, brand collaborations, and many more things.