role of influencers in sports

Sports Digital Media In India : The Role of Influencers in Sports Digital Media

In this era of sports digital media, influencers are playing a very important role in understanding consumer behavior in various industries, including sports and sports-related entertainment content. These people who have a good number of social media followers have a lot of power over the people who watch them, especially in the sports industry. This article will focus on the important role that influencers play in sports-related digital media, focusing on how they interact with fans, brand collaborations, and many more things.